With its new digital campaign, #unowhoyouare, UNO is recognizing four unique player personalities: Victory Dancers, Dodgy Dealers, Sore Losers and Make Your Own Rules. The social-first campaign targeted at Gen Z and Millennial consumers is taking off across social media platforms—on TikTok the hashtag promises to be particularly popular.
#unowhoyouare is all about celebrating the many different ways to play and customize the card game experience, especially at a time when people are turning to low-tech games and entertainment at home. In the campaign, there's a mix of real people and influencers, who share their genuine reactions during gameplay. Young users will recognize TikTok creators like OTB, Fleur, Kyran, Lily Rose and Arron Crascall, among others.
Key Themes Behind This Trend
- Personalized Player Campaigns
- Innovative campaigns that celebrate unique player personalities, creating tailored experiences for users.
- Influencer-led Digital Campaigns
- Collaborating with influencers to create authentic and engaging user-generated content for social-first digital campaigns.
- Low-tech Entertainment Resurgence
- Capitalizing on people turning to low-tech games and entertainment during a time of increased digital consumption.
Where This Applies
- Marketing and Advertising
- Creating personalized digital campaigns that connect with consumers on social media platforms and utilizing influencers to engage users.
- Gaming and Entertainment
- Developing unique player experiences and celebrating individuality within traditional games to better resonate with younger consumers.
- Social Media and Influencer Marketing
- Providing innovative ways to leverage social media influencers to create user-generated content around authentic product experiences.
