With its new digital campaign, #unowhoyouare, UNO is recognizing four unique player personalities: Victory Dancers, Dodgy Dealers, Sore Losers and Make Your Own Rules. The social-first campaign targeted at Gen Z and Millennial consumers is taking off across social media platforms—on TikTok the hashtag promises to be particularly popular.
#unowhoyouare is all about celebrating the many different ways to play and customize the card game experience, especially at a time when people are turning to low-tech games and entertainment at home. In the campaign, there's a mix of real people and influencers, who share their genuine reactions during gameplay. Young users will recognize TikTok creators like OTB, Fleur, Kyran, Lily Rose and Arron Crascall, among others.