The COVID-19 pandemic was a catalyst for many Millennial consumers to join the popular social media app TikTok and brands—like Spikeball—have been quick to notice, capitalizing on the trends to reach their audience with platform-specific content.
Spikeball has become extremely popular as consumers search for new ways to entertain themselves and get exercise amid the COVID-19 shelter-in-place restrictions, and the brand's engaging presence on social media has shown consumers the perfect solution.
Spikeball's video content of the quasi-volleyball sport showcases unique ways in which consumers are using the sports equipment, especially targetting Millennials and parents with its family-friendly footage. Moreover, the game itself is extremely social media-friendly, enabling consumers to create their own content using the product—further increasing the brand's reach.
Image Credit: @Spikeball/TikTok