Top 30 Toy Trends in August

From Collectible Fashion Dolls to Social Challenge Card Games

These August 2020 toy innovations range from collectible fashion dolls to social challenge card games.

Standouts include Little Tikes’ Tobi Robot Smartwatch, an interactive product with the ability to share over "100 expressions and up to 3,000 photos or about 30 minutes of video." The robot smartwatch is an educational and activity-promoting toy, featuring fun games, fitness challenges for kids and learning modules.

Other August 2020 toy examples include the PLAYMOBIL Grand Castle of Novelmore Playset -- consisting of 374 detailed pieces. Geared toward kids who are eight and up, the kit requires players to defend a castle that is under siege, requiring strategy and wit alongside building and construction skills. The game also lets players choose from four characters, adding to its interactive appeal and allowing for solo or group play.

SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 78%
Activity 77%
Freshness 9%
At-Home Escape Games
CATEGORY
Life-Stages
At-Home Escape Games
Player-Celebrating Game Campaigns
CATEGORY
Life-Stages
Player-Celebrating Game Campaigns
Makeup Surprise Dolls
CATEGORY
Life-Stages
Makeup Surprise Dolls
DIY Geology Discovery Kits
CATEGORY
Life-Stages
DIY Geology Discovery Kits
Virtual Toy Parties
CATEGORY
Life-Stages
Virtual Toy Parties
Crossover Ghost Hunter Toys
CATEGORY
Life-Stages
Crossover Ghost Hunter Toys
Outdoor Board Game Campaigns
CATEGORY
Life-Stages
Outdoor Board Game Campaigns
Social Challenge Card Games
CATEGORY
Life-Stages
Social Challenge Card Games
Fast-Paced Historical Card Games
CATEGORY
Life-Stages
Fast-Paced Historical Card Games
Home Camping Boxes
CATEGORY
Life-Stages
Home Camping Boxes
Collectible Fashion Dolls
CATEGORY
Life-Stages
Collectible Fashion Dolls
Robotic Wooden Tabletop Games
CATEGORY
Life-Stages
Robotic Wooden Tabletop Games
Spontaneous Response Card Games
CATEGORY
Life-Stages
Spontaneous Response Card Games
Monosyllabic Word Games
CATEGORY
Life-Stages
Monosyllabic Word Games
Voice-Recording Robot Toys
CATEGORY
Life-Stages
Voice-Recording Robot Toys
Oversized Tea Party Toys
CATEGORY
Life-Stages
Oversized Tea Party Toys
Group-Uniting Party Games
CATEGORY
Life-Stages
Group-Uniting Party Games
Playful Robot Smartwatches
CATEGORY
Life-Stages
Playful Robot Smartwatches
Mini Fashion Dolls
CATEGORY
Life-Stages
Mini Fashion Dolls
Child-Sized Excavator Toys
CATEGORY
Life-Stages
Child-Sized Excavator Toys
Potted Plant Playsets
CATEGORY
Life-Stages
Potted Plant Playsets
Eco Tactile Sand Toys
CATEGORY
Eco
Eco Tactile Sand Toys
Inflatable Floating Grecian Islands
CATEGORY
Lifestyle
Inflatable Floating Grecian Islands
Medieval Buildable Toy Sets
CATEGORY
Life-Stages
Medieval Buildable Toy Sets
Toy Maze-Integrated Stools
CATEGORY
Art & Design
Toy Maze-Integrated Stools
Customizable Cardboard Play Sets
CATEGORY
Life-Stages
Customizable Cardboard Play Sets
Long-Haired Pet-Dolls
CATEGORY
Life-Stages
Long-Haired Pet-Dolls
Screen-Free Story Time Speakers
CATEGORY
Tech
Screen-Free Story Time Speakers
Old-Fashioned Tabletop Game Furniture
CATEGORY
Art & Design
Old-Fashioned Tabletop Game Furniture
Handcrafted Wooden Toys
CATEGORY
Art & Design
Handcrafted Wooden Toys

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