While some utilize the platform for direct-to-consumer marketing, others harness social media to build a relatable brand aesthetic — an example of the latter is the NBA TikTok account.
The short-form video content platform has seen a surge in popularity from its conception, with both Millenials and Gen Z flooding its gates. From all the diverse and entertaining accounts, the NBA TikTok seems to be one that stands out. The league has over 6.2 million followers.
The NBA TikTok account does not place exclusive focus on the basketball games and their highlights. Instead, the sports organization takes the opportunity to be a little bit more personable, showcasing its "lighter side." With numerous entertaining montage videos that spotlight players in the league, as well as some inspirational quotes, the NBA TikTok account really paints a picture.
Image Credit: TikTok @NBA