While some utilize the platform for direct-to-consumer marketing, others harness social media to build a relatable brand aesthetic — an example of the latter is the NBA TikTok account.
The short-form video content platform has seen a surge in popularity from its conception, with both Millenials and Gen Z flooding its gates. From all the diverse and entertaining accounts, the NBA TikTok seems to be one that stands out. The league has over 6.2 million followers.
The NBA TikTok account does not place exclusive focus on the basketball games and their highlights. Instead, the sports organization takes the opportunity to be a little bit more personable, showcasing its "lighter side." With numerous entertaining montage videos that spotlight players in the league, as well as some inspirational quotes, the NBA TikTok account really paints a picture.
Image Credit: TikTok @NBA
Why This Trend Is Growing
- Social Media Brand Aesthetics
- Businesses can leverage social media platforms to build a relatable brand aesthetic, like the NBA TikTok account.
- Short-form Video Content
- Short-form video content platforms, such as TikTok, are experiencing a surge in popularity among Millennials and Gen Z.
- Personable Sports Organization
- Sports organizations can showcase their lighter side and connect with fans on a more personal level through platforms like TikTok.
Industries Being Reshaped
- Sports & Entertainment
- The sports and entertainment industry can utilize social media platforms to engage with fans and showcase unique content.
- Digital Marketing
- Digital marketing professionals can explore creative ways to leverage short-form video content platforms for brand promotion and engagement.
- Athlete Branding
- Athletes can use platforms like TikTok to enhance their personal brand and connect with a wider audience through entertaining and relatable content.
