Buffalo Wild Wings' latest ad spot nods to the creative ways people are staying active while staying inside. The COVID-19 pandemic has put the majority of sporting activity on hold, but this didn't stop the sports bar franchise from celebrating the athletes, hobbyists and sports enthusiasts that are making the most of their situation.
The ad shows a home video-style montage of different consumers makeshift sporting setups, which include golfing with a ping pong ball and a cup, playing soccer with toilet paper rolls, skating practice with roller blades and a treadmill and more. The ad closes with a sentimental message from the brand that reads "even when sports aren't on, sports live on."
Image credit: Buffalo Wild Wings