Dermalogica recently announced a new collaboration with TikTok star Dixie D’Amelio as the new Clear Start brand ambassador for the brand's Candid Conversations campaign. The activation is centered around the skin positivity movement and with over 21.2 million followers on the platform, Dixie D'Amelio is a great ambassador to authentically reach younger audiences active on TikTok (such as Gen Z and Millennials). The new campaign focuses on the Clear Start FlashFoliant product, which recently debuted.
“We’ve found the most successful way to build our community brand awareness is working with creators in the skin-care space who know their audience and what resonates,” said Carly Rogers, the Clear Start business leader at Dermalogica.
Image Credit: TikTok/ @dixiedamelio