Chipotle Mexican Grill is launching a ‘concierge bot,’ which will allow users to order food through Facebook Messenger. The chatbot will be visible to consumers on June 22nd and it is named Pepper. When Facebook users engage the chatbot, Pepper will ask for location information and then find their nearest Chipotle Mexican Grill location. People can walk users through the ordering process and process payments, as well as inform users about the chipotle Rewards program.
The Pepper chatbot provides a new convenient way for users to place orders on a platform that many people engage with on a daily basis.
The company is also launching its Mobiel app in Canada, allowing customers in the region to place orders on the mobile app.
Image Credit: Chipotle Mexican Grill