Fortnite & Warner Bros are Hosting a Unique Movie Screening Event
Laura McQuarrie — June 26, 2020 — Pop Culture
References: campaignlive
Fortnite attracts millions of users to its in-game virtual concerts and the popular online video game is partnering with Warner Bros for an in-game movie screening event. The cinema-style screening experience unites players who want to virtually come together to see three films: Inception, Batman Begins and The Prestige.
Players need to journey to the Big Screen on Party Royale island. Like the traditional theater experience, the screening is set for a specific time but thanks to its format, players are free to jump in and out as they need, which supports a more casual viewing experience.
The global pandemic has changed the way the movie industry distributes new films and this virtual experience offers an entertaining alternative to drive-in screenings or on-demand home viewing.
Players need to journey to the Big Screen on Party Royale island. Like the traditional theater experience, the screening is set for a specific time but thanks to its format, players are free to jump in and out as they need, which supports a more casual viewing experience.
The global pandemic has changed the way the movie industry distributes new films and this virtual experience offers an entertaining alternative to drive-in screenings or on-demand home viewing.
Trend Themes
1. Virtual Movie Screenings - Companies can explore opportunities to host virtual movie screenings within online platforms like video games, providing an alternative movie-watching experience.
2. In-game Events - There is potential for businesses to collaborate with popular video games and host unique in-game events, creating engaging experiences for users.
3. Changing Movie Distribution - The movie industry can adapt to the challenges posed by the pandemic by exploring innovative ways to distribute films, such as virtual screenings and partnerships with online platforms.
Industry Implications
1. Gaming - Companies in the gaming industry can partner with movie studios to host in-game movie events, creating new revenue streams and enhancing user engagement.
2. Film - The film industry can collaborate with video game companies to distribute movies through virtual screenings, expanding their reach and offering unique viewing experiences to audiences.
3. Entertainment - The entertainment industry as a whole can explore the potential of hosting virtual events within online platforms, providing immersive experiences for audiences and opening up new revenue opportunities.
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