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Health-Conscious Candy Bars

These New Fazer Chocolate Bars Come in Two Tasty Options

— June 26, 2020 — Marketing
A new range of health-conscious Fazer chocolate bars have been unveiled by the brand to offer consumers an alternative way to indulge their sweet tooth. The candy bars include the limited-edition Fazer Oat Choco and the Karl Fazer Crispy Mint, which are characterized by their vegan profile and no added sugar recipe, respectively. The bars are set to be available from Fazer outlets to start with a wider release expected to take place in 2021 or 2022.

Fazer Group's Head of Research Jussi Loponen spoke on the new Fazer chocolate bars saying, "Our talented chocolate technologists managed to develop delicious solutions to two challenges: a plant-based product and a chocolate with no added sugar. We are investing in expertise and technology related to oats. We have mills in Finland and Sweden. In addition to our beloved classics, we want to introduce new plant-based options in all our categories. We have now taken our first step towards oats in our confectionery business, and we can also make use of this new innovation in other products.”
Trend Themes
1. Health-conscious Candy Bars - Opportunity to capitalize on the growing consumer demand for healthier candy options by creating new lines of health-conscious chocolate bars.
2. Vegan Chocolate - Disruptive innovation opportunity to develop a range of delicious vegan chocolate products that cater to the increasing number of consumers adopting a plant-based diet.
3. No Added Sugar Chocolate - Opportunity to create chocolate bars with no added sugar that satisfy consumer cravings for sweetness while providing a healthier alternative to traditional chocolate.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to expand their product offerings and capture a larger market share by introducing health-conscious candy bars.
2. Food and Beverage - Disruptive innovation opportunity for the food and beverage industry to create a wide range of healthier alternatives to satisfy consumer demands for guilt-free indulgence.
3. Plant-based Foods - Opportunity for plant-based food companies to enter the confectionery market by developing vegan chocolate bars that align with their brand values and appeal to health-conscious consumers.
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