Fazer’s Taste the Future Tablets Replace Cocoa with Rye and Oats
Laura McQuarrie — February 19, 2025 — Lifestyle
References: news.cision
In 2023, Fazer gathered feedback from consumers and found them responsive to the idea of a confectionery tablet made from malted rye—and in 2025, Taste the Future candy tablets will be available as limited editions in Finland and Sweden. Produced with malted Finnish grain and without cocoa, these products explore the future of chocolate amidst challenges in the cocoa sector, including supply shortages and ongoing child labor concerns.
While the Red Berries flavor is oat-based with dried cranberries and raspberries, the Mint Croquant flavor is rye-based and contains crunchy pieces of mint-flavored almond croquant.
These limited-edition Taste the Future tablets can be picked up from select locations for a limited time, and their packaging includes scannable QR codes for submitting additional consumer feedback.
While the Red Berries flavor is oat-based with dried cranberries and raspberries, the Mint Croquant flavor is rye-based and contains crunchy pieces of mint-flavored almond croquant.
These limited-edition Taste the Future tablets can be picked up from select locations for a limited time, and their packaging includes scannable QR codes for submitting additional consumer feedback.
Trend Themes
1. Cocoa-free Confectionery - The growing interest in cocoa-free confectionery presents new possibilities for satisfying sweet cravings using alternative ingredients like grains and fruit.
2. Sustainable Sweets - Consumers' preference for sustainable sweets is driving innovation across the confectionery sector, especially as environmental and ethical concerns around traditional cocoa production intensify.
3. Interactive Packaging - Interactive packaging that includes scannable QR codes is reshaping the consumer feedback loop, allowing companies to leverage real-time responses to improve future products.
Industry Implications
1. Grain-based Confectionery - The emerging grain-based confectionery industry leverages novel food sources such as rye and oats to offer unique taste experiences while reducing reliance on traditional cocoa.
2. Alternative Ingredients - The alternative ingredients industry is expanding as companies explore non-traditional resources to replace conventional ones, driven by supply chain challenges and ethical concerns.
3. Smart Packaging - Smart packaging is increasingly being adopted across various sectors to enhance consumer engagement and provide companies with valuable insights through digital interactions.
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