The Perfect British Cheeseboard has been launched in the UK by Lancashire cheesemakers Butlers Farmhouse Cheeses as a new product for consumers who are seeking out a convenient option to enjoy at home or when guests drop by. The prepackaged cheeseboard contains three of the brand's signature cheeses including Sunday Best, Blacksticks Blue and Button Mill. The cheeseboard has been created with convenience stores in mind to help consumers access premium products without having to visit a high-end shop.
Fourth-generation Owner of Butlers Farmhouse Cheeses Matthew Hall spoke on The Perfect British Cheeseboard saying, "The Perfect British Cheeseboard product has been designed with ease in mind – with crowd-pleasing farmhouse cheeses that arrive as the ideal package for sharing (or not!) as an instant cheeseboard experience. We also wanted to make it as simple for retailers to tap into the craft cheese movement fuss-free. The Perfect British Cheeseboard achieves this, with great margins for retailers, making it an extremely attractive proposition.”