To support restaurants, bars and pubs across Sweden, Carlsberg is giving away 800 limited-edition personalized beer glasses. The beer glasses are being put up for auction on Sweden's largest auction site, which will be taking bids for just a little over a month.
Those who want a customized beer glass etched with their name can bid for a beer glass of their own, which is helpful for supporting local businesses and offering a unique keepsake of the times. As part of The Regular's Glass campaign, Carlsberg is pledging to match the total amount raised up to a million Swedish kronor, which will help to support all of the participating establishments.
Image Credit: Carlsberg