The Malibu 'Holiday at Home’ campaign has been launched by Pernod Ricard as a new interactive endeavor that encourages consumers to make the most of the time they're spending at home when they might otherwise be off traveling.
The campaign consists of user-generated content that is made part of the action by simply tagging @maliburumuk with the #MalibuHoliday hashtag. Participants will be automatically entered for the change to win an at-home care pack that's filled with all of the various Malibu products that are available in the UK.
Marketing Director at Pernod Ricard UK Raja Banerji spoke on the Malibu 'Holiday at Home’ campaign saying, "During these uncertain times, consumers are looking to learn new skills and are seeking moments of joy within their home. Memories are able to bring sunshine to any cloudy day and Malibu is all about inspiring our Young Fun Starters to create summer memories that last a lifetime. Since our consumers can’t be together physically, our campaign encourages the creation of new memories in their own home by bringing that summer feeling to life digitally."