The Ibotta App Will Have a Self-service Ad Platform for CPG Brands
Daniel Johnson — June 7, 2020 — Marketing
References: prnewswire & mobilemarketer
The Ibotta app created a new self-service platform for up and coming CPG companies to use, named Ibotta Go. The Ibotta app is a cash-back platform, and the self-service ads will allow companies to advertise rewards to consumers on the app.
A number of different packages are available to CPG brands on Ibotta Go, where brands can enter in product information and retail prices. These brands can also access demographic information, in order to better target consumers on the platform. Goals can also be set for campaigns on Ibotta Go, which will help CPG companies increase campaign awareness and sales.
The platform was created in order to target smaller CPG brands, who may not have the available resources to advertises in more traditional ways.
Image Credit: Ibotta/ PR Newswire
A number of different packages are available to CPG brands on Ibotta Go, where brands can enter in product information and retail prices. These brands can also access demographic information, in order to better target consumers on the platform. Goals can also be set for campaigns on Ibotta Go, which will help CPG companies increase campaign awareness and sales.
The platform was created in order to target smaller CPG brands, who may not have the available resources to advertises in more traditional ways.
Image Credit: Ibotta/ PR Newswire
Trend Themes
1. Self-service Ad Platforms - Disruptive innovation opportunity: Developing self-service ad platforms for CPG brands that provide targeted advertising to increase campaign awareness and sales.
2. Cash-back Platforms - Disruptive innovation opportunity: Creating cash-back platforms that offer incentives for consumers and allow CPG brands to advertise rewards.
3. Targeted Advertising - Disruptive innovation opportunity: Implementing targeted advertising strategies with access to demographic information to improve CPG campaign effectiveness.
Industry Implications
1. CPG - Disruptive innovation opportunity: Building self-service ad platforms specifically for small CPG brands with limited advertising resources.
2. Advertising - Disruptive innovation opportunity: Developing new advertising platforms and strategies that cater to the needs of CPG brands.
3. Retail - Disruptive innovation opportunity: Integrating cash-back platforms into retail experiences to incentivize purchases and promote CPG brands.
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