Bluebird Botanicals Markets Its Hemp-Derived CBD Using Radical Honesty
Laura McQuarrie — June 8, 2020 — Marketing
During a global pandemic, e-commerce sales of hemp-derived CBD have spiked, especially as people regard CBD as having benefits for everything from anxiety and sleeping problems to muscle pain. Although CBD is associated with helping the mind and body to relax, Bluebird Botanicals takes a different approach to sell its hemp extracts. With #NoFilterCBD, Bluebird Botanicals offers reminders like "CBD doesn't work for everyone. Cannabis products interact with each of us in different ways, which is why it is so important to find your own balance when starting out with CBD."
On social media, Bluebird Botanicals is also committed to being transparent about its ingredients and sharing other helpful tips related to self-care, breathing or even noticing patterns of avoidance.
Image Credit: Bluebird Botanicals
On social media, Bluebird Botanicals is also committed to being transparent about its ingredients and sharing other helpful tips related to self-care, breathing or even noticing patterns of avoidance.
Image Credit: Bluebird Botanicals
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