Medterra, the number one distributed CBD brand nationwide, launched its True Full Spectrum Collection of CBD products. The launch is a collaborative effort between Medterra CEO Jay Hartenback and big wave pro surer Billy Kemper. Designed to enhance relaxation, rest, recovery, and overall wellbeing, Medterra aims to provide users with a deeper CBD experience.
The collection contains a trio of Gummies, Tinctures, and Capsules. Medterra is thus one of the only brands to offer all three kinds of CBD—isolated, broad-spectrum, and full spectrum. Each product boasts a 5:1 ratio of CBD to other cannabinoids, plus an additional 2mg of THC. This carefully curated ratio maximizes the ECS receptors activation to help increase its natural therapeutic benefits.
Image Credit: Medterra
What's Driving This Trend
- True Full Spectrum CBD
- The development of specialized full spectrum CBD products that optimize the activation of ECS receptors presents an opportunity for disruptive innovation in the CBD industry.
- CBD Gummies, Tinctures, and Capsules
- The creation of a collective of isolates, broad-spectrum, and full-spectrum CBD products presents opportunities for a diverse range of personalized use cases and targeting different demographics.
- Collaborations in the CBD Industry
- The emergence of partnerships between CBD brands and athletes presents new opportunities to tap into a wider demographic and create specialized products that address the needs of different customer groups.
Who This Affects Most
- CBD Industry
- The CBD industry presents opportunities for disruptive innovation in terms of creating personalized, specialized, and carefully curated CBD products to suit the diverse needs of different customer groups.
- Athletic Industry
- CBD brands partnering with athletes presents an opportunity for disruptive innovation in creating specialized products that meet the unique needs of the athletic community.
- Wellness Industry
- The CBD industry's focus on wellness and enhancing overall wellbeing presents opportunities for disruptive innovation in providing products that prioritize natural therapeutic benefits and holistic wellness.
