The Elopak Pure-Pak Imagine beverage carton has been unveiled by the packaging brand as its latest creation that will provide brands with a more eco-friendly way to package their products. The carton is free from the familiar plastic screw cap that is often found on carton-style packaging today and is crafted exclusively with paperboard that has been sustainably source. The packaging is also fully recyclable in order to keep it in the system for longer periods instead of only being used once.
Chief Marketing Officer Patrick Verhelst spoke on the new Elopak Pure-Pak Imagine beverage carton saying, "The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach. With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.”