Skincare Brand Blume Debuted the New Celebrate Skin Campaign
Grace Mahas — June 15, 2020 — Marketing
The renowned skincare brand, Blume, recently debuted a new acne-positive campaign, appropriately titled 'Celebrate Skin' that showcases a variety of faces with varied texture and visible blemishes. The brand explained that acne should no longer be seen as a "taboo" or as something "awkward" to discuss as it's a very common experience for people of all ages, colors, genders, and sizes. The skincare brand wants to help people move past these insecurities and normalize the conversation around acne.
On a blog post, Blume commented: "Let's not forget, we're human. The conversations we have around acne should be uplifting, and having you join us here right now is an awesome way to start this journey for yourself and those around you."
Image Credit: Blume
On a blog post, Blume commented: "Let's not forget, we're human. The conversations we have around acne should be uplifting, and having you join us here right now is an awesome way to start this journey for yourself and those around you."
Image Credit: Blume
Trend Themes
1. Acne-positive Skincare - Opportunity for skincare brands to focus on inclusive and acne-positive messaging, products, and campaigns.
2. Normalize Acne Conversations - Opportunity to create platforms, events, and resources that normalize conversations about acne and promote self-acceptance.
3. Diversity in Skincare Marketing - Opportunity for skincare brands to celebrate diversity by representing faces with varied textures and visible blemishes in their marketing campaigns.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Developing innovative products and treatments for acne that address different skin types and promote self-acceptance.
2. Beauty - Disruptive innovation opportunity: Creating inclusive beauty standards that celebrate and embrace diverse skin types and imperfections, challenging traditional notions of beauty.
3. Wellness - Disruptive innovation opportunity: Integrating mental health and self-care practices into acne-positive skincare routines, promoting overall well-being.
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