If your idea of a dream job is getting paid to hike across the U.S., you'll want to apply for Anheuser-Busch's new Chief Hiking Officer position.
Devils Backbone Brewery is an Anheuser-Busch-owned brewery located in Virginia, right at the 842-mile marker of the Appalachian Trail. The brewery has long served hikers on the trail and now wants to hire a professional one to keep the party going. The Chief Hiking Officer will be paid to hike on the Appalachian Trail through 14 states starting on March 1st, 2021. The Chief Hiking Officer will be provided with all the necessary gear, airfare to get to the starting point, and will receive a $20,000 stipend. But best of all, the professional hiker will get to enjoy Anheuser-Busch-hosted beer parties along the way.
The intensive four-phase selection process for the Chief Hiking Officer position starts with an application entry, which can be submitted on the Devils Backbone website.
Image Credit: Devils Backbone Brewery.
What Makes This Trend Stand Out
- Outdoor Adventure Jobs
- By offering a paid hiking position, Anheuser-Busch taps into the trend of individuals seeking unique and adventurous job opportunities.
- Brand Ambassador Programs
- The Chief Hiking Officer role allows Anheuser-Busch to create a brand ambassador program where a professional hiker can promote their beer along the Appalachian Trail.
- Experiential Marketing
- Anheuser-Busch's beer parties hosted along the hiking trail demonstrate the trend of using experiential marketing to create memorable consumer experiences.
Sectors Adopting This
- Beverage
- The beer industry can explore new ways to engage consumers and promote their products by partnering with adventure organizations and sponsoring similar outdoor positions.
- Tourism
- The tourism industry can capitalize on the desire for unique travel experiences by creating packages and tours that cater to outdoor enthusiasts and adventurers.
- Sporting Goods
- The sporting goods industry can collaborate with beer companies to provide outdoor gear for sponsored hiking positions, creating opportunities for branding and product placement.
