This Father's Day, there won't be sports games from this season for dads to watch on TV but Best of Kin created a Dad Beer gift that will be appreciated nonetheless. Dad Beer is brewed based on a German recipe and takes the form of a smooth lagered ale.
The minimalist packaging for the Father's Day beer case is black and white, which leaves plenty of opportunity for customization and putting a personalized spin on the gift. As people will be visiting fewer than normal gift shops this year due to closures and social distancing, the pared-back set of beer also has the potential to double as a card, as its side spells out: "Happy Father's Day to the dad who has everything except a 6-pack."
Image Credit: Best of Kin
What's Driving This Trend
- Customizable Packaging
- The minimalist black and white packaging of Dad Beer offers an opportunity for personalized and customized designs.
- Multipurpose Packaging
- The pared-back beer case doubles as a card, providing a dual purpose for gifting.
- Alternative Father's Day Gifts
- Dad Beer offers an alternative to traditional Father's Day gifts like sports games by providing a unique and thoughtful option.
Who This Affects Most
- Brewing Industry
- Breweries can explore customizable packaging options to offer unique and personalized beer products.
- Gift Industry
- Gift shops can benefit from offering multipurpose packaging options that provide added value to customers.
- Consumer Goods Industry
- The alternative Father's Day gift market presents an opportunity for companies to create innovative and unconventional products for the occasion.
