The DIY aesthetic is strong in the July 2020 design category as many innovations seek to include consumers in the creative process either through giving them the tools that they need or a helpful hand.
The category spills into the realm of entertainment as many developers make the process of building a game or a movie a more streamlined and accessible experience. GB Studio, for example, created a special Nintendo GameBoy Software, allowing consumers to boast their own 8-bit game. Media Molecule's 'Dream' platform, on the other hand, is a bit more sophisticated as it gives users tools to build a PlayStation 4 game. In this way, consumers also have the chance to acquire a new skillset that will help them better navigate tech environments in the future.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
