Instant noodles used to have a reputation of being low cost and low in nutritional value but a wave of brands are redeveloping easy-to-make noodle products for a new generation that's looking for convenient yet healthful meals—and Westmill Foods does so with its uniquely infused noodle cups. The brand's Noodl Plus products are infused with ingredients like charcoal, turmeric and other super nutrients, which not only add nutritional appeal but also interest to the familiar and comforting category of noodle products.
Appealing to the Instagram generation, Noodl Plus offers colorful noodles that are packed with protein, fiber and interesting flavors like mushroom, Thai red curry and harissa. While there are foodies who will be familiar with inky black noodles, Noodl Plus also offers boldly colored pink beetroot noodles and blue noodles tinted by spirulina.
Image Credit Westmill Foods
Why This Trend Is Growing
- Infused Noodle Products
- Opportunity to cater to a new generation looking for convenient yet healthful meals by infusing noodle products with super nutrients and bold colors.
- Colorful and Flavorful Noodles
- Appealing to the Instagram generation, offering colorful noodles with interesting flavors like mushroom, Thai red curry, and harissa.
- Nutrient-infused Ingredients
- Incorporating ingredients like charcoal, turmeric, and super nutrients into noodle products for added nutritional appeal.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity to create healthier, more visually appealing instant noodle options that cater to health-conscious consumers.
- Convenience Food
- Opportunity to develop convenient yet nutritious noodle products that appeal to time-constrained individuals looking for quick, healthy meal options.
- Wellness and Nutrition
- Incorporating super nutrients and functional ingredients into noodle products to provide health benefits and align with the wellness-conscious consumer market.
