Better-for-You Boxed Noodles

Goodles' Boxed Noodles are Packed with Protein and Fiber

Goodles, the better-for-you mac and cheese brand co-created by Gal Gadot, has released modern boxed macaroni up until now, with the release of Goodles' first line of boxed noodles. Goodles' Noodles are packed with protein and fiber and they're a source of prebiotics and more than 20 nutrients from plants. These nutritious noodles are made with wholesome ingredients like wheat flour, chickpea protein, as well as nutrients from broccoli, spinach, kale and other veggies.

Goodles' boxed pasta noodles are available in three playful shapes: pipette, penne and cavatappi, or as the brand calls them, Curveballs, Lucky Penne and Loopdy-Loos, respectively.

Consumers are increasingly looking for comfort food options that offer a healthier twist and products that will satisfy their desire for a great-tasting meal without compromising their health goals.

Better-for-you Comfort Foods
Opportunity to create new products that offer a healthy twist on classic comfort foods.
Functional Ingredients
Opportunity to incorporate protein, fiber, prebiotics and other nutrients from plants into various food products.
Creative Packaging
Opportunity to create unique and playful shapes for food products that appeal to consumers.

Sectors Adopting This

Health and Wellness Products
Opportunity for companies in the health and wellness industry to expand their product lines to include better-for-you comfort foods.
Plant-based Foods
Opportunity for plant-based food companies to incorporate functional ingredients and create more nutritious products.
Food Packaging
Opportunity for companies in the food packaging industry to create creative packaging designs that appeal to consumers.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 45%
Freshness 16%