These new SRSLY dry noodles are making their way to the UK market to provide consumers with a lifestyle-conscious way to elevate mealtime. The noodles are crafted with pea protein to enhance their protein content alongside bamboo fiber and psyllium husk to give them an authentic texture that also supports good gut health. The products are reported to have 48% more protein than competitors along with 75% less carbs to make them the perfect option for consumers who ascribe to the Keto lifestyle or who are simply looking to reduce their carbohydrate intake.
Founder Andy Welch commented on the new SRSLY dry noodles saying, "With light, healthy Asian cuisine in the ascendency it was important that keto had a bold, better-for-you presence, dry pasta after all is a £51m category in the UK. Our wider vision is to make losing weight and losing weight as easy and seamless as possible. The business was born creating tasty, nutritionally proud loaves, rolls and wraps devoid of lazy sugar and carbs to make it easier for health-conscious individuals to lose weight without having to divert from convenient trusted meal patterns. Today Srsly’s reach extends into jams, ready meals dry pasta and now noodles.”
What's Driving This Trend
- Protein-enhanced Noodles
- Innovative dry noodles crafted with pea protein for heightened protein content cater to consumers seeking protein-rich meal options.
- Low-carb Innovations
- Noodles with significantly reduced carbohydrate content provide a carb-conscious alternative for health-conscious individuals following Keto diets.
- Gut Health Integration
- Noodles incorporating bamboo fiber and psyllium husk offer a gut-friendly option that supports digestive wellness in the food market.
Who This Affects Most
- Food and Beverage
- The food industry can explore opportunities to develop protein-rich noodle products to meet the growing demand for high-protein meal solutions.
- Health and Wellness
- The health and wellness sector can capitalize on the trend of low-carb noodles to offer consumers healthier alternatives in their dietary choices.
- Food Technology
- Food technology companies can innovate new ways to enhance gut health by incorporating ingredients like bamboo fiber and psyllium husk into food products like noodles.
