In honor of National Avocado Day on July 31st, Chipotle Mexican Grill has announced it's giving away free guac on any entrée purchased in Chipotle's app or on chipotle.com. The avocado giveaway will also feature a number of iHeartRadio on-air personalities that will visit Chipotle restaurants to learn how to prepare fresh guac behind the line. Some notable attendees include Skeery Jones and Alex Gervasi.
The company is also promoting a TikTok challenge called #GuacDance that starts on Friday, July 26. The #GuacDance challenge asks participants to show off avocado-themed dance moves to viral sensation, Dr. Jean's guac song. This is the second partnership Chipotle has had wit TikTok, the first being the #ChipotleLidFlip challenge this past May.
This online-based promotion is expected to boost consumers' use of Chipotle's app and website for a more autonomous checkout process.
Key Themes Behind This Trend
- Online-based Promotions
- Opportunity to leverage digital platforms to engage customers and drive app and website usage.
- Social Media Challenges
- Opportunity to create viral marketing campaigns by leveraging popular social media platforms like TikTok.
- Partnerships with Influencers
- Opportunity to collaborate with popular personalities to increase brand visibility and reach a wider audience.
Where This Applies
- QSR (quick Service Restaurants)
- Opportunity for fast-food chains to leverage online promotions and social media challenges to boost customer engagement and loyalty.
- Food Delivery Services
- Opportunity for food delivery platforms to partner with restaurants in order to promote special offers and increase online orders.
- Mobile App Development
- Opportunity for mobile app developers to create innovative features for restaurant apps that enhance the user experience and drive customer loyalty.
