The Fabrizia Italian Breeze Cocktail is Made with Sicilian Lemons
Michael Hemsworth — June 10, 2020 — Marketing
References: fabriziaspirits & bevnet
The Fabrizia Italian Breeze is a premium canned cocktail created by Fabrizia Spirits as a refreshment option for consumers looking to enjoy a mixed drink without having to do any work. The drink is made with a blend of the brand's signature limoncello liqueur, freshly squeezed Sicilian lemons, premium vodka, raspberry juice and cranberry juice. The cocktail has a 7% ABV and features an all-natural recipe that's free from added flavors, colors and preservatives.
Co-Owner and Founder of Fabrizia Spirits Phil Mastroianni spoke on the new drink saying, "Canned, ready-to-drink cocktails continue to be in demand and given the success of our canned Italian Margarita and our canned Italian Style Lemonade, it makes sense for us to expand on our flavor offerings with the Italian Breeze. Customers continue to seek all-natural, high-quality products with genuine stories. My brother Nick stumbled upon our latest canned cocktail by adding some cranberry and raspberry juice to our Italian Lemonade. The delicious taste of our canned cocktails, which we credit to the incredible flavor of Sicilian lemons and premium ingredients, combined with our authentic family story, distinguishes us in the canned cocktail market.”
Co-Owner and Founder of Fabrizia Spirits Phil Mastroianni spoke on the new drink saying, "Canned, ready-to-drink cocktails continue to be in demand and given the success of our canned Italian Margarita and our canned Italian Style Lemonade, it makes sense for us to expand on our flavor offerings with the Italian Breeze. Customers continue to seek all-natural, high-quality products with genuine stories. My brother Nick stumbled upon our latest canned cocktail by adding some cranberry and raspberry juice to our Italian Lemonade. The delicious taste of our canned cocktails, which we credit to the incredible flavor of Sicilian lemons and premium ingredients, combined with our authentic family story, distinguishes us in the canned cocktail market.”
Trend Themes
1. Canned Cocktails - Brands can create premium canned cocktails with signature flavors to cater to the growing demand for convenient yet high-quality mixed drinks.
2. Natural Ingredients - There is an opportunity for brands to innovate with all-natural and preservative-free recipes to meet the consumer demand for healthier drink options.
3. New Flavors - Brands can experiment with unique flavor combinations to create refreshing cocktails that stand out in the market and cater to different consumer preferences.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can capitalize on the growing demand for canned, ready-to-drink cocktails by creating a variety of innovative flavors and targeting the convenience and quality-seeking consumer segment.
2. Premium Ingredients - The premium ingredients industry can partner with alcohol beverage brands by offering high-quality, all-natural ingredients to create healthier and more flavorful canned cocktails.
3. Convenience Packaging - The packaging industry can create innovative and eco-friendly packaging options for canned cocktails that appeal to the on-the-go, sustainability-conscious consumer segment.
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