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Small-Batch Summertime Gins

The Hendricks Midsummer Solstice Gin is Packed with Aromatics

— June 28, 2020 — Marketing
The Hendricks Midsummer Solstice Gin is a premium spirit release from the brand that will provide avid cocktail enthusiasts with a way to enhance their favorite recipes or create new ones.

The gin has been created in small batches and is achieved with a secret selection of flowers that have been chosen by the distillery for their aromatic intensity. This enables the spirit to have juniper and floral notes along with lemon and orange flavors to instantly enhance light summertime cocktails.

The Hendricks Midsummer Solstice Gin is a limited-edition release that has just been launched in stores and features an 86.8 proof alcohol content. Priced at $40 per bottle, the gin is likely to be a hit amongst consumers with a penchant for botanically enhanced spirits.
Trend Themes
1. Small-batch Spirits - Opportunity for distilleries to create unique and limited-edition spirits in small batches, catering to consumers' desire for exclusive and artisanal products.
2. Botanical Infusions - Innovative opportunities for brands to explore the use of different flowers and botanicals in spirits, creating unique flavor profiles and appealing to adventurous consumers.
3. Premium Cocktail Ingredients - Market potential for high-quality spirits to enhance cocktails, attracting mixologists and cocktail enthusiasts looking for distinct and sophisticated flavor combinations.
Industry Implications
1. Craft Distilling - Distilleries can capitalize on the trend of small-batch spirits by offering limited-edition releases, showcasing their artistry and appealing to connoisseurs.
2. Floral and Botanical Products - Opportunity for companies to develop and market botanical ingredients for use in the beverage industry, meeting the demand for unique and natural flavors.
3. Mixology and Cocktail Bars - Cocktail bars can leverage the trend of premium cocktail ingredients by incorporating exclusive spirits into their menus, attracting cocktail enthusiasts seeking new and elevated drink experiences.
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