Adult-Targeted Soft Drinks

The Sanpellegrino Classic Italian Taste soft drink range has been unveiled by the brand as a new range of refreshments for consumers in the UK to choose when seeking out an alternative to mainstream offerings.

The sparkling drink range includes Aranciata (Orange) and Limonata (Lemon) flavor options, which are all branded with high-end Italian-Inspired designs to make them appealing to discerning shoppers. The drinks also feature more premium flavor that make them more applicable for adult consumers who want refreshment that isn't too sweet or sugary.

Shopper Marketing Manager at Nestlé Waters UK Severine Hemms spoke on the new Sanpellegrino Classic Italian Taste soft drink range saying, "The original Sanpellegrino drinks were truly iconic, loved by fans in the UK. By bringing back the delicious well-known flavors, with a brand new sleek, Italian-inspired design, we aim to meet the growing demand for premium adult soft drinks that can deliver great taste and sophistication during consumption occasions. In some retailers where Classic Italian Taste has been introduced, we have seen incremental growth and customers feedback has been phenomenal so far. As more shoppers actively choose to consume less alcohol, soft drinks, and carbonated soft drinks particularly, are a sought-after alternative. Classic Italian Taste fills this gap for an indulgent, authentic Italian flavored carbonated soft drink.”