Child-Targeted Snack Ranges

The Harvest Snaps Popper Duos Have Been Relaunched by the Brand

The Harvest Snaps Popper Duos snacks have been relaunched by the brand to make them more applicable for adult consumers and children alike who are seeking out a flavorful yet healthful snack.

The snacks feature the same dual-flavor profile as the original, but have been combined into a single puff instead of having two different ones in the same pack. The snack comes in three features flavors including BBQ & Ranch, Yellow & White Cheddar and Salsa & Cheddar, which are all made with green peas or red lentils to make them a fiber-rich snack.

The Harvest Snaps Popper Duos snacks are baked and not fried as always, and will fit well into the balance lifestyle of consumers of all age ranges.

Single-puff Snacks
There is an opportunity to create single-puff snacks with unique flavors for both children and adults, providing a convenient and flavorful snack option.
Fiber-rich Snacks
The demand for fiber-rich snacks presents an opportunity to develop innovative products using ingredients like green peas or red lentils to cater to health-conscious consumers.
Baked Snacks for All Ages
The market for baked snacks that align with a balanced lifestyle of consumers across different age ranges offers potential for disruptive innovation and market growth.

Sectors Adopting This

Snack Food Industry
The snack food industry can explore new product offerings that cater to the demand for single-puff snacks with unique flavors and fiber-rich options to target a wider consumer base.
Health Food Industry
The health food industry can capitalize on the opportunity to develop fiber-rich snacks using ingredients like green peas or red lentils to provide nutritious and flavorful options for health-conscious consumers.
Convenience Food Industry
The convenience food industry can tap into the market for baked snacks that suit the balanced lifestyle of consumers, offering convenient and guilt-free options for all age groups.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 20%
Activity 46%
Freshness 9%