The Natural Family Co. Propolis & Myrrh Toothpaste is a premium oral care product from the brand that will provide the whole family with a way to enhance their daily brushing using a blend of natural ingredients. The toothpaste is made in Australia with 70% organic ingredients and is made with 25% xylitol in the recipe, which is amongst the highest level available. The toothpaste is also infused with the namesake propolis and myrrh ingredients that have natural antibacterial properties that will slow down plaque from forming throughout the day.
The Natural Family Co. Propolis & Myrrh Toothpaste is focused on a free-from profile that has no GMOs, fluoride, paragons, gluten, soy, sugar, artificial colors or flavors or SLS in the mix.
Why This Trend Is Growing
- Natural Oral Care Products
- Opportunities for disruptive innovation include utilizing locally-sourced organic ingredients and promoting natural antibacterial properties in toothpaste.
- Free-from Personal Care Products
- Opportunities for disruptive innovation include developing personal care products that are free from specific ingredients and have a focus on natural substitutes.
- Premium Toothpaste
- Opportunities for disruptive innovation include creating toothpastes that utilize high levels of natural ingredients and are marketed as a premium product.
Industries Being Reshaped
- Natural Personal Care
- Creating personal care products that are made with natural ingredients and promote a free-from profile could disrupt the traditional personal care industry.
- Organic Ingredient Production
- Creating a local supply chain for organic ingredients used in personal care products could disrupt the traditional means of ingredient production for this industry.
- Oral Care Products
- Developing oral care products that utilize natural antibacterial properties and specific ingredients could disrupt the traditional oral care industry.
