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Cake-Themed Dessert Pretzels

The Flipz Strawberry Cheesecake Pretzels are a Sweet Treat

— June 5, 2020 — Marketing
The Flipz Strawberry Cheesecake Pretzels are one of the latest flavors of the signature savory treat in the UK that will offer consumers a premium option to choose when looking for a sweet and salty indulgence.

The pretzels are inspired by consumer demand for the namesake flavor, which has seen an increase over the past short while in the market. The treat is positioned as a great everyday indulgence that could offer consumers a way to enjoy the premium flavor as an alternative to the cake itself.

Head of McVitie's Commercial and Seasonal Brands at Pladis UK&I Jonathan Bull spoke on the Flipz Strawberry Cheesecake Pretzels saying, "We chose Strawberry Cheesecake as Flipz’s next endeavour because it’s a popular flavour in the UK which appeals to shoppers across all sorts of categories, from ice cream to yoghurt-based desserts. In combining the quintessentially British strawberry flavour with the brand’s American roots, we’re confident that the latest product in the Flipz range will be a hit with British shoppers.”
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