The Kopparberg Cherry Spiced Rum is a new spirit from the Sweden-based brand that will provide consumers with a flavorful option when mixing up their favorite cocktail or mixed drink. The fruity spirit features a 37.7% ABV, and maintains a profile that's vegan and gluten-free to make it applicable for a wide range of consumers. The product will be available starting June 22, 2020 from Asda locations in the UK.
Heading of Marketing Rob Salvesen spoke on the new Kopparberg Cherry Spiced Rum saying, "The launch of Kopparberg Cherry Spiced Rum shows our commitment to diversifying our product portfolio, offering consumers the bold fruit flavour they’ve come to expect from Kopparberg but in new categories where we can credibly add value and a point of difference. Cherry Spiced Rum is a particularly exciting addition to our current range, allowing us to show the darker side of our spirit and shake up a category that is screaming out for a big brand name that can offer a full fruit flavour hit, whilst injecting some energy and excitement.”