The Voss Plus bottled water has been launched by the brand as a new functional refreshment option for consumers who are looking to enhance their wellness in a simple manner. The water contains a blend of 74 trace minerals and electrolytes that have been sourced from the seas off the coast of Iceland. The water also features Aquamin in the mix, which is a plant-based multi-mineral complex derived from seaweed that has absorbed trace minerals from seawater to further enhance it's beneficial nature.
Chief Executive Officer of the Americas at Voss Glenn Hartman spoke on the Voss Plus bottled water saying, "We are committed to ensuring that our products are available to those who need it most. With the launch of Voss Plus coinciding at a time when hydration and readily available bottled water is critical, we are honored to debut the product while offering our support to the thousands of doctors, nurses and other first responders working tirelessly each day to fight the pandemic on the frontlines.”