Ora Organics is a brand that specializes in plant-based beauty supplements and in 2020, it launched four new products to empower its existing portfolio. The latest additions are geared toward "addressing four common beauty struggles: hormone control, sleep deprivation, damaged skin, and irritated skin."
Three of the new plant-based beauty supplements were launched on February 17th, 2020. The 'Good Skin Day' featured ingredients like turmeric extract, amla, mangosteen, grape seed extract, elderberry, and milk thistle. It laid claims on restoring skin hydration and easing visible stress. 'Sun-Kissed,' on the other hand, was debuted to assist the skin's defense from sun damage and discoloration, boasting a blend of astaxanthin, olive extract, apple powder, beetroot, and carotenoids. The third one is dubbed 'You're a Knockout' and it supports restful sleep.
The last of the plant-based beauty supplements is 'Hormonious' and it is formulated to support hormone balance, encouraging vibrant skin and hair, while reducing hormonal acne.
What's Driving This Trend
- Plant-based Beauty Supplements
- Disruptive innovation opportunity: Creating plant-based beauty supplements that address specific beauty struggles, such as hormone control, sleep deprivation, and damaged skin.
- Skin Hydration and Stress Relief
- Disruptive innovation opportunity: Developing products that restore skin hydration and alleviate visible stress using ingredients like turmeric extract, amla, and grape seed extract.
- Hormone Balance and Vibrant Skin
- Disruptive innovation opportunity: Formulating supplements that support hormone balance, promoting vibrant skin and hair while reducing hormonal acne.
Who This Affects Most
- Beauty Supplements
- Disruptive innovation opportunity: Expanding the market for plant-based beauty supplements that target specific beauty struggles and offer natural alternatives to conventional products.
- Natural Skincare
- Disruptive innovation opportunity: Creating natural skincare products that focus on skin hydration, stress relief, and sun damage defense using ingredients like turmeric extract and astaxanthin.
- Sleep Support
- Disruptive innovation opportunity: Developing sleep support products that promote restful sleep and contain natural ingredients to aid in relaxation and rejuvenation.
