Based on consumer feedback, RXBAR reformulated its RX Kids line and is now introducing RX Kids Protein Snack Bars with minimal ingredient lists, no added sugar, five grams of real food protein and no artificial colors or flavors. The bars boast a chewy, gluten-free oat base and other ingredients that the brand is known for. In all, there are four kid-friendly flavors for youth to enjoy: Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip.
As ever, the simple protein snack bars are wrapped with packaging that identifies some of the ingredients that go into the bars, and they specifically call out the exclusion of "bad stuff." These kid-friendly editions also include playful illustrations and characters that bring unique flavors to life.
Image Credit: RXBAR