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Reward-Based Gamified Digital Therapy

Amblyoplay's Product is Geared Toward People with Lazy Eye

— June 23, 2020 — Lifestyle
Slovenia-based startup AmblyoPlay has pioneered a subscription-based technology that is geared to assist people with lazy eye—scientifically known as 'amblyopia.' The condition causes "the vision of one [...] eye [to be] reduced because the eye and the brain are not working together properly." The service is also useful for those living with convergence insufficiency, diplopia, and strabismus.

AmblyoPlay provides therapeutic services to consumers by prompting them to play engaging and medical professional-approved games. The training program consists of two daily sessions of 15-minute playtime. In addition, the service can be customized to the user's needs, while the fact that it can be executed from the comfort of one's home contributes to convenience and affordability. Developed for use by kids, the digital experience allows you to earn rewards that will be physically sent to your home.
Trend Themes
1. Reward-based Gamification - AmblyoPlay's use of rewards in their gamified therapy program presents an opportunity for other industries to incorporate reward-based gamification to engage and motivate their target audience.
2. Remote Digital Therapy - AmblyoPlay's remote therapy program highlights the potential for other healthcare sectors to develop remote digital therapy solutions, providing convenient and accessible treatment options for patients.
3. Personalized Medical Gaming - The customizable nature of AmblyoPlay's gaming therapy program opens up possibilities for other industries, such as physical rehabilitation or cognitive training, to create tailored and engaging experiences for their users.
Industry Implications
1. Healthcare - The integration of gamified digital therapy solutions like AmblyoPlay offers healthcare providers an opportunity to enhance their treatment options and improve patient outcomes.
2. Education - Adopting reward-based gamification techniques similar to AmblyoPlay's could revolutionize the way educational platforms engage students and motivate their learning process.
3. Entertainment - The concept of personalized medical gaming, as demonstrated by AmblyoPlay, could be applied in the entertainment industry to create immersive and customized gaming experiences for players.
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