The familiar toaster pastry form of Kellogg's Pop-Tarts is being reinvented with products like frozen dairy dessert bars, bite-sized snacks, pastries with salted pretzel crusts and the all-new Pop-Tarts Crisps. While Pop-Tarts are known for their frosted rectangular shapes, this new product introduces a longer, thinner form. Pop-Tarts Crisps are made with whole grains and no high fructose corn syrup, and flavors like apple are topped with vanilla frosting and sprinkles. Inside a box with 12 crisps, a pouch containing a pair of crisps contains just eight grams of sugar and 120 calories.
Although people of all ages are looking for reduced sugar snacks to better support their health, they are indulging in options that are both flavorful and familiar.
Image Credit: Kellogg Co.