Doritos Ketchup + is being re-launched in Canada and the company has curated a full-on streaming platform as part of its marketing efforts. The initiative definitely fits with the times as many consumers remain at home due to COVID-19 fears.
The Doritos Ketchup + streaming platform boasts specially curated content, including spoofs of earnest sports documentaries, abstract expressionism, fringe conspiratorial programming like Ancient Aliens. The campaign also engaged influencers on different topics like comedy, fashion, cooking, and more. To source talent, Doritos tapped Toronto-based creator platform Flare Studios.
Given the dynamic marketing approach, the emphasis on youthful short-form entertainment, and the encouragement for self-expression, it comes as no surprise that the company was targeting the Gen Z demographic.
The Doritos Ketchup + chips are currently being sold at retailers such as Walmart.
Image Credit: Doritos