In an effort to keep consumers safely apart during the COVID-19 pandemic, Heineken's sub-brand, Dos Equis, has launched a unique cooler, dubbed the Dos Equis Cooler, that boasts an unusual property. Measuring six feet, the cooler ensures consumers maintain the minimum distance of six feet recommended by global health professionals.
"There's a responsible way to drink responsibly throughout the summer," said Edith Llerena, Senior Brand Manager for Dos Equis at Heineken USA. "Just sit on opposite ends of the cooler to keep a safe distance apart."
For fans looking to get their hands on the summer-safe Dos Equis Cooler, they can keep their eyes peeled on social media for the social distancing activation campaign y Dos Equis.
Image Credit: Heineken