For National Ice Cream Day, frozen dessert brand Enlightened Ice Cream will not be promoting its own website but rather encouraging ice cream lovers to #ScoopLocal. To stay afloat during difficult times, many companies have had to rely on their online sales channels or start building their online offerings for the first time. Those who visit EatEnlightened.com on July 19th will be redirected to a page that encourages them to support local businesses, especially independently owned ice cream shops. On the page, Enlightened will be highlighting over 500 independently owned ice cream shops shared by fans from all across the country.
With #ScoopLocal, Enlightened recognizes that National Ice Cream Day will look different this summer than it has in previous years yet the celebrations and support of local businesses can be as sweet as ever.
Image Credit: Enlightened Ice Cream