Heading into this fall season, Enlightened is helping people to indulge in better-for-you light ice cream pints and help make the world a better place with one limited-edition flavor.
Pumpkin Cheesecake is a craveable new flavor that boasts up to 85% less sugar than traditional ice cream. This treat boasts a pumpkin light ice cream base studded with creamy chunks of cheesecake and it comes in at just 120 calories per serving.
Bake the World a Better Place is another new light ice cream flavor from Enlightened and 100% of the profits from this limited-edition one will go towards charity. This better-for-you ice cream (a pecan pie-flavored ice cream with crispy pecans) supports Diversify Dietetics, a nonprofit organization devoted to increasing diversity in the dietitian industry.
What Makes This Trend Stand Out
- Seasonal Light Ice Creams
- Opportunity for companies to create and market low-calorie seasonal flavors to meet the demand for healthier options during specific times of the year.
- Healthy Indulgence
- Innovation in the ice cream industry to create healthier options that still contain indulgent flavors and textures to appeal to consumers who want to eat healthily but not sacrifice taste and pleasure.
- Charity-driven Products
- A trend towards creating and marketing products that have a charity component, which appeal to consumers who want to make a positive impact by purchasing their favorite products.
Sectors Adopting This
- Food and Beverage Industry
- Innovation in this industry to develop healthier and more sustainable alternatives to traditional products, such as light ice creams and other healthy desserts.
- Non-profit Industry
- Increasing opportunities for non-profit organizations to partner with companies and create products that fundraise and support their causes.
- Health and Wellness Industry
- Growing demand for innovative products and services that make it easier for consumers to maintain a healthy lifestyle, such as low-calorie and nutritious ice creams.
