Kraft Heinz recently launched a podcast series, named ‘Table Stakes,’ which covers how the company operates its different brands around the world. The ‘Table Stakes’ series is a seven-part series that is hosted by Peter Kujawinski, an author and New York Times travel writer. The series will be available on Apple Podcasts, Spotify, as well as Google.
One of the early episodes is titled ‘Miles of Siles with the Weinermobile,’ and it depicts the two individuals that drive the Oscar Mayer branded vehicle.
With the increase in popularity surrounding audio content, Kraft Heinz may be able to increase brand visibility with individuals who consume podcasts as part of their recreational routines. Providing insight into the business may foster a connection with consumers.
Image Credit: The Kraft Heinz Company