Solucan is a company that solely focuses on creating unique beverage packaging that started on the foundation of a Canadian social movement -- it recently teams up with Zappar on a partnership. Zappar is a webAR company that specializes in Augmented Reality technology. The duo work together to invite consumers to be more interactive right at the start from the inclusive packaging.
The partnership will encourage consumers to interact with the brand using their mobile cameras rather than the need to download an app to participate. Solucan creates packaging for numerous microbrewers and one of the launches include the #cavabienaller movement. It translates to "it's going to be okay" in light of COVID-19, the AR technology creates supportive and positive messages.
Image Credit: Zappar, Solucan