New Balance recently released a docuseries on YouTube, which is titled ‘Football’s Next Wave.’ The series focuses on soccer players who were able to become accomplished athletes through unusual paths. New Balance’s ‘Football’s Next Wave, consists of three parts that highlight soccer subcultures in the United Kingdom, Atlanta, and Japan, which
produced successful players. In order to launch the campaign, New Balance collaborated with ZAK, a creative agency.
The new series from New Balance looks to brand the company as unconventional, and many consumers may connect with the messaging. Additionally, releasing branded content related to popular sports figures could entertain fans of the sport, which could help them connect to the sportswear brand as well as the athletes featured in the series.
Image Credit: New Balance