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Variance-Embracing Whiskeys

The Widow Jane Lucky Thirteen Bourbon Varies from Barrel to Barrel

— July 3, 2020 — Marketing
The Widow Jane Lucky Thirteen Bourbon is a premium American spirit from the Brooklyn-based distillery that will provide connoisseurs with a product that embraces variance. The spirit is made using pure limestone mineral water, which is. sourced from the Rosendale Mines located to the north by 100 miles of the distillery. The straight bourbon whiskey is limited to a 100 barrel yield, and will be available as part of a limited run of just 15,000 to 20,000 bottle nationwide at a priced point of $90 per bottle.

Widow Jane President and Head Distiller Lisa Wicker spoke on the new Widow Jane Lucky Thirteen Bourbon saying, "Think of Lucky Thirteen like your favorite song played live. A great touring band may play the same set of songs every night, but those songs will sound a little bit different from night to night. The beauty is in the variance, and this whiskey’s no different. Each barrel of Lucky Thirteen is influenced by the greatly varying temperatures and humidity levels of their original source and their time in our rick house in Red Hook, Brooklyn. The different rick house positions combined with climate variations have led to subtle deviations in flavor and alcohol strength."
Trend Themes
1. Variance-embracing Spirits - There is an opportunity for distilleries to create spirits that embrace variance and offer a unique tasting experience to connoisseurs.
2. Limited Edition Runs - Limited edition runs of spirits can drive demand and provide a sense of exclusivity to consumers.
3. Location-specific Ingredients - Using location-specific ingredients, such as the limestone mineral water from Rosendale Mines used in Widow Jane Lucky Thirteen Bourbon, can add a unique element to a spirit's flavor profile and story.
Industry Implications
1. Craft Distilleries - Craft distilleries can create unique and innovative spirits that embrace variance and use location-specific ingredients to differentiate themselves in the market.
2. Luxury Spirits - The limited run and high pricing of spirits such as Widow Jane Lucky Thirteen Bourbon can offer opportunities for luxury spirits brands to cater to a niche market of connoisseurs who are willing to pay a premium for a unique product.
3. Tourism and Hospitality - Tourism and hospitality companies can use limited edition spirits as part of their offerings to attract visitors who are interested in unique and exclusive experiences.
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