For many couples, friends, families and individuals, this summer's vacation plans have fallen through and Domino's is helping people pivot with a new staycation campaign. Staycation Domination recognizes that the traditional staycation experience can feel a little lackluster and the pizza chain is infusing it with a high-energy take on making the most of the summer months in a different way than usual.
In response to the global pandemic, brands are changing their regularly scheduled programming, especially as people are adapting the way they experience the summer months.
To help pizza lovers enjoy the summer—and keep their distance from others—Domino's is giving away picnic blankets in iconic blue and red colors to support picnics and time outside.
Image Credit: Domino's
Key Themes Behind This Trend
- Staycation Domination
- Disruptive innovation opportunity: Creating unique and exciting experiences for staycations through engaging campaigns and promotions.
- Adapting Summer Experiences
- Disruptive innovation opportunity: Developing new ways for brands to adapt their offerings and services to the changing vacation plans of consumers.
- Outdoor Picnics
- Disruptive innovation opportunity: Designing innovative products and services that enhance the outdoor picnic experience during staycations.
Where This Applies
- Hospitality
- Disruptive innovation opportunity: Leveraging technology and creative approaches to transform the staycation experience in the hospitality industry.
- Food and Beverage
- Disruptive innovation opportunity: Creating unique food and beverage offerings that cater to staycationers seeking exciting and memorable experiences.
- Outdoor Retail
- Disruptive innovation opportunity: Developing new outdoor retail products and services that enhance the staycation experience and promote outdoor activities.
