For many couples, friends, families and individuals, this summer's vacation plans have fallen through and Domino's is helping people pivot with a new staycation campaign. Staycation Domination recognizes that the traditional staycation experience can feel a little lackluster and the pizza chain is infusing it with a high-energy take on making the most of the summer months in a different way than usual.
In response to the global pandemic, brands are changing their regularly scheduled programming, especially as people are adapting the way they experience the summer months.
To help pizza lovers enjoy the summer—and keep their distance from others—Domino's is giving away picnic blankets in iconic blue and red colors to support picnics and time outside.
Image Credit: Domino's