In honor of National Mac and Cheese Day, Velveeta — a sub-brand of Kraft Heinz — recently debuted a hilarious social media campaign that takes a playful approach to pasta "shells."
Dubbed, #OneShellOfAPromo, the new campaign asks users on Twitter with a handle that includes either “shell,” ‘shel,” or “chel,” to respond to the tweet using the hashtag #ShellOfAPromo for a change to a free box of creamy VELVEETA Shells & Cheese. These names could range from Shelby and Sheldon to Shelenes and Michelle and offer a witty way to connect to a niche demographic of fans.
Socially driven holidays like National Mac and Cheese Day provide ideal opportunities to create unique, targeted experiences for consumers during less busy seasons, like Christmas or Thanksgiving.
Image Credit: Velveeta