Rubbermaid launched a live Instagram cooking show, featuring Katherine Schwarzenegger. During episodes of the Instagram cooking show, Schwarzenegger will learn alongside viewers how to make easy meals using simple ingredients, which may be limited due to quarantine. Schwarzenegger will be taught recipes by Jocelyn Delk Adams, who operates the ‘Grandbaby Cakes’ blog. After the dishes are made, they are then transported to Rubbermaid food containers, in order to keep them fresh. A journalist, named Maria Shriver, is also helping the company reach a targeted audience.
Launching the cooking could be a successful venture for the brand, as many consumers are looking for more content. Additionally using simple ingredients allows viewers to follow along at home and participate in the show.
Image Credit: Rubbermaid