Rubbermaid launched a live Instagram cooking show, featuring Katherine Schwarzenegger. During episodes of the Instagram cooking show, Schwarzenegger will learn alongside viewers how to make easy meals using simple ingredients, which may be limited due to quarantine. Schwarzenegger will be taught recipes by Jocelyn Delk Adams, who operates the ‘Grandbaby Cakes’ blog. After the dishes are made, they are then transported to Rubbermaid food containers, in order to keep them fresh. A journalist, named Maria Shriver, is also helping the company reach a targeted audience.
Launching the cooking could be a successful venture for the brand, as many consumers are looking for more content. Additionally using simple ingredients allows viewers to follow along at home and participate in the show.
Image Credit: Rubbermaid
Why This Trend Is Growing
- Instagram Cooking Shows
- Brands can leverage Instagram to launch cooking shows with celebrity chefs or influencers to provide a new form of entertainment for audiences while promoting their products.
- Simple Ingredient Recipes
- Creating easy-to-follow recipes with limited ingredients can appeal to consumers looking for quick and convenient meal options while also promoting the featured products in the recipes.
- Transportable Food Containers
- Developing food containers that keep meals fresh for maximum quality and taste can provide a solution to consumers looking to meal prep and store leftovers, while also promoting a brand's line of food storage products.
Industries Being Reshaped
- Consumer Goods
- Companies in the consumer goods industry can capitalize on the rise of cooking shows on social media by partnering with chefs or influencers to showcase their products in a new context.
- Food Storage Products
- Manufacturers of food storage products can develop and promote their products for their ability to keep meals fresh and transportable, catering to consumers' changing needs towards meal prepping and storing leftovers.
- Media and Entertainment
- Media and entertainment companies can explore creating cooking shows on social media platforms and partnering with brands for product placement and sponsorship opportunities.
