Twenty One Pilots' music video for its new single, Level of Concern, goes on forever and requires fan engagement to do so. The never-ending music video on YouTube takes the form of a live video that shares a series of images, over and over. Fans are invited to participate in the making of the music video by going to the Twenty One Pilots website or dialing a number to receive a code. With this code, fans will get a file filled with images, sounds, and clips from the phones of the musical duo. After this, there are clues given that lead to the next code—one's hidden in the closed captioning of the music video and another is tucked into an audio file.
By solving all of the codes, a true Twenty One Pilots fan will be able to unlock a special page and upload content to appear in the Level of Concern music video.
Image Credit: Twenty One Pilots