One of the most resounding themes within the August 2020 Pop Culture trends is the continued expansion of celebrities and public figures into the makeup space as the market continues it meteoric ride in popularity. The new products include offerings from Rihanna in the form of her Fenty Skin collection, Buttah Skin by model Dorion Renaud and even the 2 Queens In 1 Desert Collection from KimChi Chic Beauty from the namesake drag queen in collaboration with Naomi Smalls.
Makeup and skincare aside, this collection of ideas also includes an array of themed products that call to mind some of the most recognizable franchises of our time. This mainly consists of Pokémon-themed offerings like the Hipshop boxer briefs, the Pokémon Company engagement rings and beyond; these products help adult consumers to infuse a touch of their childhood into their adulthood.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
